A strong trademark is the ultimate prize for any company pursuing a brand strategy. While patents offer limited-time monopoly on a company’s technology, trademarks offer unlimited-time protection for a company’s customer trust, loyalty, brand image and reputation—qualities that lie at the heart of a company’s brand value. Our trademark practice follows the life of a mark from selection, clearance, prosecution, and maintenance to portfolio management, licensing, watch services, disputes, and litigation. We are experienced in preparing trademark opinions and in filing, prosecuting, and maintaining both U.S. and Taiwan trademark applications and registrations. Our team also works with reputable firms around the world, through Madrid protocol, to protect their invaluable trademark assets.
